The hardest part is often having the right ingredients and tools ready. Get that right, and cooking becomes easy.
PUM’S LAZY CUISINE
Be lazy.
Cook Thai.
Pum’s idea is simple: Thai cooking doesn’t have to be difficult, complicated or time-consuming. With the right ingredients and a little preparation, you can cook real Thai flavours at home — and enjoy doing it.
DO SIMPLE. USE NATURAL. CREATE BEAUTY.
PHOTO 01 · HEROPum + Lazy Cuisine
Portrait or cooking moment with Pum and the Lazy Cuisine book. Warm, direct and recognisably PUM.
HOW IT STARTED
She was happy
to stop cooking.
Pum started helping her grandmother in the kitchen when she was a little girl. By around ten, she was going to the market and cooking for a large Thai family. She learned a lot — but at the time, cooking felt more like duty than pleasure.
When she left Thailand to study in England, she was delighted to leave the kitchen behind. Then her host Barbara asked a simple question: “Pum, can you cook?”
She said yes.
And never really stopped.
STUDENT YEARS · UK
A different kitchen.
A new way to cook.
Cooking for friends in England and Wales changed the way Pum thought about the food she had learned at home. She cooked Thai food with the ingredients she could find, shared recipes with friends from around the world and discovered that good cooking could be both simple and social.
That experience helped shape what she would later call Lazy Cuisine.
PHOTO 02 · ORIGINYoung Pum / UK years
Graduation, student life or an authentic archive photo from Pum’s years in the UK.
THE IDEALess complication. More cooking.
Make preparation easy, keep the method simple and let people enjoy the kitchen.
THE LAZY PART
Lazy doesn’t mean careless.
It means removing everything that makes people think cooking is too difficult.
You don’t need a professional kitchen. A wok, a mortar and pestle, a rice cooker — and many things you already have at home.
Don’t waste time hunting for the impossible. Pum’s recipes are made to be practical and adaptable.
PHOTO 03 · THE METHODLazy Cuisine in action
Pum cooking simply with a wok, mortar, prepared ingredients or another image that makes the method immediately understandable.
COOKING IS AN ART
Taste is only
part of the story.
For Pum, cooking is a way to communicate. A dish carries what you want to share with the people around your table.
Flavour matters, of course. But so do colour, presentation, care and the smile that comes with the food. If it looks soo-ay — beautiful — people already want to taste it.
Simple, colourful, made with love — and served with a big smile.
PHOTO 04 · COOKING IS AN ARTColour, beauty, presentation
A colourful finished dish or Pum presenting a dish. The image should show that presentation is part of the pleasure.
2001
FROM IDEA TO COOKING SCHOOL
Then Pum started teaching it.
Pum began teaching her Lazy Cuisine approach when her first restaurant opened in Thailand in 2001. Students came through word of mouth, learned the recipes and took that way of cooking back home with them.
The cookbook grew from the same idea: share the method, the ingredients and the confidence people need to make Thai food in their own kitchen.
PUM’S LAZY CUISINE
Simple enough for real life.
Thai enough to taste like home.
Short methods, practical preparation and no unnecessary complication.
Fresh ingredients, herbs, spices and flavours that speak for themselves.
Colour and presentation are part of the pleasure of eating.
Cooking is a way to connect with friends, family and people you have just met.
TRY IT WITH PUM